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Explore Q Report's Content Centre for expert advice on jewellery insurance. You can also read e-guides and blogs, watch videos and more.

Explore Q Report's Content Centre for expert advice on jewellery insurance. You can also read e-guides and blogs, watch videos and more.

Jewellery, engagement ring & watch advice, plus insurance tips & industry insights. 

Watch expert tips, discover insurance benefits & hear real customer stories. 

Find answers to common questions about jewellery, engagement ring & watch insurance. 

Click here to access important policy documents - Product Disclosure Statement, Financial Services Guide, and Policy Wording.

Click here to access the Target Market Determination (TMD) document.

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The Beginner's Guide to Buying Diamonds

Q Report Team

Updated on March 17, 2025
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In the market for a sparkler?

As you've probably guessed, shopping for diamonds differs from shopping for furniture or clothing or even cars. One of the most significant differences is that no two diamonds are exactly alike. And prices can vary widely between stones that appear similar to the average consumer.

You'll find mountains of online information about the technical aspects of diamonds. Too much information can be overwhelming and leave you feeling frustrated and discouraged. 

To simplify your task and make the process an enjoyable experience, we created this introductory guide to help you understand how diamonds are graded and priced. Additionally, we've included tips on how to find the perfect stone without incurring regrets. Here we go!

The Basics

Diamond quality and value are graded on four universally agreed attributes, often called the 4 C's.

  • Cut
  • Colour
  • Clarity
  • Carat

If you spend any amount of time in a jeweller's shop, you'll hear these terms again and again. Learn their meanings and adopt the lingo for an interesting, engaging and well-informed shopping experience.

Cut

Cut describes the shape of a diamond and the quality of its precision and workmanship. In reality, the quality of the cut determines a diamond's sparkle. Precise, even cuts allow the facets to interact with the light. The higher the grade, the more light will be transmitted by the stone.

 

Common Diamond Shapes

Fashion trends in diamond shape change over time. By far, the most commonly used diamond shapes are Round Brilliant followed by Princess Cut (also known as Square Modified Brilliant). These shapes are designed to reflect the maximum amount of light. Pear and Oval diamonds have increased in popularity lately, but more than anything else, your choice will come down to personal taste.

 

Why Cut Matters

Colour

When it comes to a diamond's value, colourless carries the day. The more colourless, the more valuable. The notable exceptions to this standard are "fancy" coloured stones, which can also be extremely valuable.

If a diamond has a noticeable yellow tint, the sparkle is diminished, and this reduces the stone's value. Colour becomes more important as carat weight increases because it's easier to see colour through larger facets.

 

Diamond Colour

 

Clarity

Clarity describes a diamond's internal flaws and surface imperfections. In many cases, these flaws evade the casual observer's notice and may only be evident to a jeweller with a microscope.

 

Diamond Clarity

Fewer than 1 in 5000 diamonds are considered Flawless (FL). Flawless and Internally Flawless (IF) stones are identical to the naked eye. Less than 3% of diamonds reach IF grade. In fact, it's not until you reach the Slightly Included (SI1) category that flaws may be visible to the naked eye.

Carat

Diamond carat weight refers to how much a diamond weighs. A metric "carat" equals 200 milligrams.

Diamond Carat Size Comparison

The average engagement ring diamond weighs in at slightly less than one carat. This is because the price of diamonds increases sharply at the one-carat mark due to high demand. Many buyers save money by purchasing a diamond in the 0.9-carat range.

 

New call-to-action

 

Diamond Buying Tips

Even if you've never purchased a piece of jewellery before, you can successfully buy diamonds when you educate yourself and follow a few precautions.

Don't Consider Diamonds to Be an Investment

Unlike gold and other commodities, diamonds don't qualify as a financial investment. There's no universal world price per gram as with gold, and resale value can be disappointing.

The real return on purchasing a diamond is the experience of owning it. It symbolises your lasting commitment. Your partner is going to wear and see it every day, so make it a good one!

Buy from a Trusted Seller

Buying second-hand or from overseas comes with risks. Beware of fake diamonds, especially abroad. If a bargain seems too good to be true, it probably is.

Unless you're a trained gemologist, it can be challenging to differentiate between the real thing and a cubic zirconia (a synthetic gemstone). You then have the additional complications of differentiating between a natural and a laboratory grown diamond. These days, laboratory grown diamonds can be so difficult to tell apart from a natural diamond that expensive specialised equipment is needed.

Ask to See Certification

Sometimes called the 5th C, Certification provides assurance that a diamond is genuine and worth the price set by the seller. Reputable jewellers offer lab certificates with each of the diamonds they sell. The most well-known diamond lab is the GIA (Gemological Institute of America), but there are several others, such as the American Gem Society (AGS) and Gem Certification and Assurance Lab (GCAL). Don't purchase a diamond without examining its certification.

However, even these certificates can be faked. At the end of the day, the safest bet is to purchase diamonds from trusted local suppliers and jewellers. If you're in doubt about a purchase you've already made, consult an expert.

Set a Budget Before You Shop

Australians spend about $5000 on their engagement rings, on average. If you need to cut expenses somewhere, skimp on the ring, not the diamond. A diamond can last forever, but fashions change. If you tire of the ring's look, the diamond can be removed and placed in a new setting. So focus your efforts on the diamond, which will be a constant reminder of your affection for years to come.

Trust Your Instincts

Trust your instincts and trust your jeweller. It's essential to have at least a basic understanding of the technical details, but the most critical aspect is how the stone actually makes you feel. Find a jeweller you trust, and they will help find that diamond which speaks to you. Our list of Q Certified Jewellers is a good starting point to find a jeweller nearby.

Caring for Your Diamond

Diamonds may last forever, but they are not indestructible. While they might be the hardest known natural substance, they can be chipped, scratched, cracked in half, or loosened from their setting and lost entirely.

Learn more about how to care for particular diamond shapes, and keep your stone clean and well-maintained. If you ever notice that it's loose in its setting, take it to your family jeweller right away for repairs.

Make sure you're covered with insurance – but not only home insurance. If you read the fine print, you might find some surprises. You may not even be covered to wear your jewellery outside the home!

Your best guarantee is to insure it with Q Report jewellery insurance, which covers the full value of your diamond jewellery and allows you to return to your jeweller for repairs and replacement. Get an instant quote, and find out how much your jewellery insurance might cost.

Purchase Amount

To get an accurate insurance quote, please provide the amount from your purchase receipt.

Don't have the receipt?

If you don't have the receipt, you can provide the most recent valuation amount instead.

OK
Related Posts
Featured Posts
avatar_light
Jewellery Insurance

Instant Quote
play-audio
Listen to article
/

In the market for a sparkler?

As you've probably guessed, shopping for diamonds differs from shopping for furniture or clothing or even cars. One of the most significant differences is that no two diamonds are exactly alike. And prices can vary widely between stones that appear similar to the average consumer.

You'll find mountains of online information about the technical aspects of diamonds. Too much information can be overwhelming and leave you feeling frustrated and discouraged. 

To simplify your task and make the process an enjoyable experience, we created this introductory guide to help you understand how diamonds are graded and priced. Additionally, we've included tips on how to find the perfect stone without incurring regrets. Here we go!

The Basics

Diamond quality and value are graded on four universally agreed attributes, often called the 4 C's.

  • Cut
  • Colour
  • Clarity
  • Carat

If you spend any amount of time in a jeweller's shop, you'll hear these terms again and again. Learn their meanings and adopt the lingo for an interesting, engaging and well-informed shopping experience.

Cut

Cut describes the shape of a diamond and the quality of its precision and workmanship. In reality, the quality of the cut determines a diamond's sparkle. Precise, even cuts allow the facets to interact with the light. The higher the grade, the more light will be transmitted by the stone.

 

Common Diamond Shapes

Fashion trends in diamond shape change over time. By far, the most commonly used diamond shapes are Round Brilliant followed by Princess Cut (also known as Square Modified Brilliant). These shapes are designed to reflect the maximum amount of light. Pear and Oval diamonds have increased in popularity lately, but more than anything else, your choice will come down to personal taste.

 

Why Cut Matters

Colour

When it comes to a diamond's value, colourless carries the day. The more colourless, the more valuable. The notable exceptions to this standard are "fancy" coloured stones, which can also be extremely valuable.

If a diamond has a noticeable yellow tint, the sparkle is diminished, and this reduces the stone's value. Colour becomes more important as carat weight increases because it's easier to see colour through larger facets.

 

Diamond Colour

 

Clarity

Clarity describes a diamond's internal flaws and surface imperfections. In many cases, these flaws evade the casual observer's notice and may only be evident to a jeweller with a microscope.

 

Diamond Clarity

Fewer than 1 in 5000 diamonds are considered Flawless (FL). Flawless and Internally Flawless (IF) stones are identical to the naked eye. Less than 3% of diamonds reach IF grade. In fact, it's not until you reach the Slightly Included (SI1) category that flaws may be visible to the naked eye.

Carat

Diamond carat weight refers to how much a diamond weighs. A metric "carat" equals 200 milligrams.

Diamond Carat Size Comparison

The average engagement ring diamond weighs in at slightly less than one carat. This is because the price of diamonds increases sharply at the one-carat mark due to high demand. Many buyers save money by purchasing a diamond in the 0.9-carat range.

 

New call-to-action

 

Diamond Buying Tips

Even if you've never purchased a piece of jewellery before, you can successfully buy diamonds when you educate yourself and follow a few precautions.

Don't Consider Diamonds to Be an Investment

Unlike gold and other commodities, diamonds don't qualify as a financial investment. There's no universal world price per gram as with gold, and resale value can be disappointing.

The real return on purchasing a diamond is the experience of owning it. It symbolises your lasting commitment. Your partner is going to wear and see it every day, so make it a good one!

Buy from a Trusted Seller

Buying second-hand or from overseas comes with risks. Beware of fake diamonds, especially abroad. If a bargain seems too good to be true, it probably is.

Unless you're a trained gemologist, it can be challenging to differentiate between the real thing and a cubic zirconia (a synthetic gemstone). You then have the additional complications of differentiating between a natural and a laboratory grown diamond. These days, laboratory grown diamonds can be so difficult to tell apart from a natural diamond that expensive specialised equipment is needed.

Ask to See Certification

Sometimes called the 5th C, Certification provides assurance that a diamond is genuine and worth the price set by the seller. Reputable jewellers offer lab certificates with each of the diamonds they sell. The most well-known diamond lab is the GIA (Gemological Institute of America), but there are several others, such as the American Gem Society (AGS) and Gem Certification and Assurance Lab (GCAL). Don't purchase a diamond without examining its certification.

However, even these certificates can be faked. At the end of the day, the safest bet is to purchase diamonds from trusted local suppliers and jewellers. If you're in doubt about a purchase you've already made, consult an expert.

Set a Budget Before You Shop

Australians spend about $5000 on their engagement rings, on average. If you need to cut expenses somewhere, skimp on the ring, not the diamond. A diamond can last forever, but fashions change. If you tire of the ring's look, the diamond can be removed and placed in a new setting. So focus your efforts on the diamond, which will be a constant reminder of your affection for years to come.

Trust Your Instincts

Trust your instincts and trust your jeweller. It's essential to have at least a basic understanding of the technical details, but the most critical aspect is how the stone actually makes you feel. Find a jeweller you trust, and they will help find that diamond which speaks to you. Our list of Q Certified Jewellers is a good starting point to find a jeweller nearby.

Caring for Your Diamond

Diamonds may last forever, but they are not indestructible. While they might be the hardest known natural substance, they can be chipped, scratched, cracked in half, or loosened from their setting and lost entirely.

Learn more about how to care for particular diamond shapes, and keep your stone clean and well-maintained. If you ever notice that it's loose in its setting, take it to your family jeweller right away for repairs.

Make sure you're covered with insurance – but not only home insurance. If you read the fine print, you might find some surprises. You may not even be covered to wear your jewellery outside the home!

Your best guarantee is to insure it with Q Report jewellery insurance, which covers the full value of your diamond jewellery and allows you to return to your jeweller for repairs and replacement. Get an instant quote, and find out how much your jewellery insurance might cost.

Table of Contents

Introduction
Understanding the 4 Cs of Diamonds
Diamond Shapes
Choosing a Ring Style
Selecting a Ring Retailer

Understanding Mechanical Movements

Rolex-super-precision

Unlike their battery-powered quartz counterparts, luxury watches have a beating heart – the mechanical movement. First created in the 14th century, large, weight-driven tower clocks with verge escapements and foliot balances marked the dawn of mechanical timekeeping.

Today, the core concept of mechanical movements remains unchanged from its original conception. It involves an intricate arrangement of gears, springs, and an escapement powered by a wound mainspring. This precision engineering allows for smooth operation and precise timekeeping.

Manual watch movements require the wearer to wind the crown periodically. Automatic watch movements, on the other hand, utilise the wearer's movements to keep the mainspring wound, offering a convenient everyday solution.

The Patek Philippe Calatrava, with its ultra-thin manual movement, exemplifies the elegance of traditional watchmaking. On the other hand, the Rolex Oyster Perpetual, with its self-winding mechanism epitomises practicality and durability.

Whether manual or automatic, a mechanical movement imbues a luxury watch with a soul, a testament to human ingenuity and a treasured heirloom for generations to come

Luxury Watch Complications: Exploring Hidden Features & Functionality

Luxury watches often boast 'complications,' intricate mechanisms that add layers of sophistication, style and utility. Here, we explore some of the most fascinating complications created by the best luxury watch brands.

Statistic Heading

Rolex-super-precision

Unlike their battery-powered quartz counterparts, luxury watches have a beating heart – the mechanical movement. First created in the 14th century, large, weight-driven tower clocks with verge escapements and foliot balances marked the dawn of mechanical timekeeping.

Today, the core concept of mechanical movements remains unchanged from its original conception. It involves an intricate arrangement of gears, springs, and an escapement powered by a wound mainspring. This precision engineering allows for smooth operation and precise timekeeping.

Manual watch movements require the wearer to wind the crown periodically. Automatic watch movements, on the other hand, utilise the wearer's movements to keep the mainspring wound, offering a convenient everyday solution.

The Patek Philippe Calatrava, with its ultra-thin manual movement, exemplifies the elegance of traditional watchmaking. On the other hand, the Rolex Oyster Perpetual, with its self-winding mechanism epitomises practicality and durability.

Whether manual or automatic, a mechanical movement imbues a luxury watch with a soul, a testament to human ingenuity and a treasured heirloom for generations to come

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Common Diamond Alternatives
for Engagement Rings

Tanzanite

Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Aquamarine

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Sapphire

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum voluptate velit esse.

Luxury Watch Complications: Exploring Hidden Features & Functionality

Luxury watches often boast 'complications,' intricate mechanisms that add layers of sophistication, style and utility. Here, we explore some of the most fascinating complications created by the best luxury watch brands.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

Peace of Mind: An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

“Knowing your engagement ring is insured brings peace of mind. Accidents can happen, and insurance coverage alleviates the worry and stress of potential loss or damage.”

Unlike their battery-powered quartz counterparts, luxury watches have a beating heart – the mechanical movement. First created in the 14th century, large, weight-driven tower clocks with verge escapements and foliot balances marked the dawn of mechanical timekeeping.

Today, the core concept of mechanical movements remains unchanged from its original conception. It involves an intricate arrangement of gears, springs, and an escapement powered by a wound mainspring. This precision engineering allows for smooth operation and precise timekeeping.

Manual watch movements require the wearer to wind the crown periodically. Automatic watch movements, on the other hand, utilise the wearer's movements to keep the mainspring wound, offering a convenient everyday solution.

The Patek Philippe Calatrava, with its ultra-thin manual movement, exemplifies the elegance of traditional watchmaking. On the other hand, the Rolex Oyster Perpetual, with its self-winding mechanism epitomises practicality and durability.

Whether manual or automatic, a mechanical movement imbues a luxury watch with a soul, a testament to human ingenuity and a treasured heirloom for generations to come

Export
Expert Tip

Budget Considerations

Diamond shapes can vary in price due to popularity and demand. Round brilliants, for example, tend to be more expensive than other shapes due to their high demand. If budget is a concern, consider alternative shapes or prioritise other aspects, such as cut quality, over the shape itself.

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Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.

Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.

Jewellery Insurance FAQ

Contents insurance covers the items within your home in case they are damaged, lost or stolen. This can include furniture, electronics, clothing and other personal.  Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Contents insurance covers the items within your home in case they are damaged, lost or stolen. This can include furniture, electronics, clothing and other personal.  Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.
Home Security Fortification

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

Travel Savvy

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

Social Media Caution

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

Regular Valuations

An engagement ring is a significant financial and sentimental investment. Specialised engagement ring insurance provides financial protection in the event of loss, theft or damage by ensuring you can recover the ring's monetary value or repair or replace.

An engagement ring is a significant financial and sentimental investment. Specialised.

bulb
0%

Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Luxury Watch Complications: Exploring Hidden Features & Functionality

Luxury watches often boast 'complications,' intricate mechanisms that add layers of sophistication, style and utility. Here, we explore some of the most fascinating complications created by the best luxury watch brands.

Home Security Fortification

Contents insurance covers the items within your home in case they are damaged, lost or stolen. This can include furniture, electronics, clothing and other personal.  Contents insurance is essential for anyone who owns valuable items, as it helps protect you should a potential loss occur in your.

Purchase Amount

To get an accurate insurance quote, please provide the amount from your purchase receipt.

Don't have the receipt?

If you don't have the receipt, you can provide the most recent valuation amount instead.

OK

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